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The Government of Canada’s terminology and linguistic data bank.
pull marketing strategy [2 records]
Record 1 - internal organization data 2005-08-09
Record 1, English
Record 1, Subject field(s)
- Electronic Commerce
Record 1, Main entry term, English
- pull marketing strategy
1, record 1, English, pull%20marketing%20strategy
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- pull strategy 1, record 1, English, pull%20strategy
correct
Record 1, French
Record 1, Domaine(s)
- Commerce électronique
Record 1, Main entry term, French
- stratégie d'attraction
1, record 1, French, strat%C3%A9gie%20d%27attraction
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercio electrónico
Record 1, Main entry term, Spanish
- marketing de personalización masiva con tecnología pull
1, record 1, Spanish, marketing%20de%20personalizaci%C3%B3n%20masiva%20con%20tecnolog%C3%ADa%20pull
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2002-10-07
Record 2, English
Record 2, Subject field(s)
- Merchandising Techniques
- Advertising Techniques
- The Product (Marketing)
Record 2, Main entry term, English
- pull strategy
1, record 2, English, pull%20strategy
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- pull marketing strategy 2, record 2, English, pull%20marketing%20strategy
correct
- pull marketing 3, record 2, English, pull%20marketing
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A marketing strategy aimed at building interest in the market for a brand so that consumers recognize it or request it from retailers, thus creating a demand through the distribution channels. 4, record 2, English, - pull%20strategy
Record 2, French
Record 2, Domaine(s)
- Techniques marchandes
- Techniques publicitaires
- Produit (Commercialisation)
Record 2, Main entry term, French
- stratégie d'aspiration
1, record 2, French, strat%C3%A9gie%20d%27aspiration
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- stratégie d'attraction 2, record 2, French, strat%C3%A9gie%20d%27attraction
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Stratégie qui consiste à attirer les produits du fabricant vers le consommateur-acheteur en éveillant ses besoins personnels ou ceux qui sont reliés à l'entreprise pour laquelle il travaille. Le consommateur-acheteur se tourne alors vers les détaillants pour réclamer le produit et la marque recherchés, les détaillants faisant de même auprès des fabricants avec ou sans l'aide des grossistes. 3, record 2, French, - strat%C3%A9gie%20d%27aspiration
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Técnicas mercantiles
- Técnicas publicitarias
- Producto (Comercialización)
Record 2, Main entry term, Spanish
- estrategia del tirón
1, record 2, Spanish, estrategia%20del%20tir%C3%B3n
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 OBS
estrategia del tirón: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 2, Spanish, - estrategia%20del%20tir%C3%B3n
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